Alchemy Rebrands Local Chiropratic Practice

Dr. La Ruffa's new brandmark and logo

The agency coordinated and art directed a day-long photo shoot in the doctor’s offices with photographer Barry Kinsella. The new brochure languaging and the original images were then used to re-work Dr. La Ruffa’s website, and the new brand mark will soon be carried across the office’s windows and signage.

Already, the doctor’s current patients are very enthusiastic about the changes, and the practice intends to use the new collateral for direct mail and other uses.

The series of 7 new brochures for Dr. La Ruffa

All of the Good Ones are Taken

One of the more recent bizarre band names; this one's a supergroup, no less.

And no, I’m not actually quoting Ian Drury (Mott the Hoople); I’m quote the Wall Street Journal and an article about the fact that bands are having a really hard time coming up with names — kind of like copywriters with the task of coming up with a new headline for an old product. It’s awfully fun to read about Them Crooked Vultures (John Paul Jones — Led Zeppelin, Dave Grohl – Nirvana and Foo Fighters, and Josh Homme — Queens of the Stone Age) picking a name that means absolutely nothing, and the lengths to which bands nowadays have to go to be original when literally any musician with a MySpace page can claim a name and make a case for it. What makes music so exciting these days makes giving your band a name a lengthy exercise in existentialism. And an often amusing dose of creativity.